Debates Parlamentares - Diário 018, p. 56 (2024-02-27)

O texto apresentado é obtido de forma automática, não levando em conta elementos gráficos e podendo conter erros. Se encontrar algum erro, por favor informe os serviços através da página de contactos.

Não foi possivel carregar a página pretendida. Reportar Erro

Legislation to restrict the marketing (advertising and promotion) of highly processed, energy-dense foods of minimal nutritional value

Regulate marketing (advertising and promotion) and merchandising regulationsMarketing (promotion and advertising) influences consumer preferences and increases demand for certain food products.19 Evidence indicates that advertising and marketing have an impact on people’s eating preferences and habits. The World Health Organization therefore recommended that countries should ensure healthier food environments by restricting the advertising and marketing (at least to children, youth and adolescents) of energy-dense products and nutrient-poor foods and beverages, particularly products high in saturated fats, sugars or salt.20,21,22,23.

Front-of-pack nutrition labelling on highly processed, energy-dense foods of minimal nutritional value

Many countries are concerned about nutrition labelling, since such labels provide consumers with information on the nutritional content of foods. Front-of-package nutrition labelling on pre-packaged foods and beverages can provide quick and easy-to-understand information for consumers at the time of purchase, allowing them to distinguish between healthy and unhealthy food and beverage options.24,25.Traditional nutrition labelling based on a list of nutrients per 100 g or per standard portion, and voluntary industry labels that refer, for example, to guideline daily amounts (GDAs) for adults, have proven to be inefficient and complex and some even mislead consumers. Over the last decade, new mandatory labelling options have therefore emerged. These take the form of front-of-pack messages and warnings about the nutritional content of some nutrients that are harmful to health, using seals or logos that are easy for people to understand.26,27,28.

19 HLPE. (2017). Nutrition and food systems. A report by the High Level Panel of Experts on Food Security and Nutrition of the Committee on World Food Security, Rome. (https://www.fao.org/3/I7846E/i7846e.pdf).

20 Mediano Stoltze, F., Reyes, M., Smith, T. L., Correa, T., Corvalán, C., and Carpentier, F. R. D. (2019). Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile’s Food Marketing Law: A Pre-and Post-Quantitative Content Analysis. International journal of environmental research and public health, 16(22), 4501.

21 WHO. (2009). World Health Organization. Set of recommendations on the marketing of foods and non-alcoholic beverages to children. In: Prevention and control of noncommunicable diseases: implementation of the global strategy. Geneva: World Health Organization; November 2009. (https://www.who.int/publications/i/item/9789241500210).

22 Santaliestra-Pasías, A.M., Rey-López, J.P. and Moreno Aznar, L.A. (2013). Obesity and sedentarism in children and adolescents: what should be done? Nutrición Hospitalaria, 5, 99-104

23 Harris, J.L. and Bargh, J.A. (2009). Television viewing and unhealthy diet: implications for children and media interventions. Health Communication, 24(7), 660-673

24 WHO. (2021) Implementing fiscal and pricing policies to promote healthy diets: a review of contextual factors. (https://www.who.int/publications/i/item/9789240035027).

25 World Cancer Research Fund International (2019). Building momentum: lessons on implementing a robust front-of-pack food label. ( https://www.wcrf.org/wp-content/uploads/2021/03/PPA-Building-Momentum-2-WEB.pdf).

26 CLAS-COLANSA. Etiquetado Nutricional Frontal de Alimentos. (http://colansa.org/wp-content/uploads/2022/08/Policy-Brief.-Etiquetado-Frontal-Documento-de-referencia-para-decisores-1.pdf).

27 Orzuna, I. and R. López. 2023. Rendimiento de la Nutri-Score y de las etiquetas de advertencia en la identificación del producto más saludable. Behanomics (1). (https://doi.org/10.55223/bej.1).

28 Becker, M. W., Bello, N. M., Sundar, R. P., Peltier, C., and Bix, L. (2015). Front of pack labels enhance attention to nutrition information in novel and commercial brands. Food Policy, 56. (https://doi.org/10.1016/j.foodpol.2015.08.001).

II SÉRIE-D — NÚMERO 18 ____________________________________________________________________________________________________________

Legislation to restrict the marketing (advertising and promotion) of highly processed, energy-dense foods of minimal nutritional valueRegulate marketing (advertising and promotion) and merchandising regulationsMarketing (promotion and advertising) influences consumer preferences and increases demand for certain food products.19 Evidence indicates that advertising and marketing have an impact on people’s eating preferences and habits. The World Health Organization therefore recommended that countries should ensure healthier food environments by restricting the advertising and marketing (at least to children, youth and adolescents) of energy-dense products and nutrient-poor foods and beverages, particularly products high in saturated fats, sugars or salt.20,21,22,23.Front-of-pack nutrition labelling on highly processed, energy-dense foods of minimal nutritional valueMany countries are concerned about nutrition labelling, since such labels provide consumers with information on the nutritional content of foods. Front-of-package nutrition labelling on pre-packaged foods and beverages can provide quick and easy-to-understand information for consumers at the time of purchase, allowing them to distinguish between healthy and unhealthy food and beverage options.24,25.Traditional nutrition labelling based on a list of nutrients per 100 g or per standard portion, and voluntary industry labels that refer, for example, to guideline daily amounts (GDAs) for adults, have proven to be inefficient and complex and some even mislead consumers. Over the last decade, new mandatory labelling options have therefore emerged. These take the form of front-of-pack messages and warnings about the nutritional content of some nutrients that are harmful to health, using seals or logos that are easy for people to understand.26,27,28.19 HLPE. (2017). Nutrition and food systems. A report by the High Level Panel of Experts on Food Security and Nutrition of the Committee on World Food Security, Rome. (https://www.fao.org/3/I7846E/i7846e.pdf).20 Mediano Stoltze, F., Reyes, M., Smith, T. L., Correa, T., Corvalán, C., and Carpentier, F. R. D. (2019). Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile’s Food Marketing Law: A Pre-and Post-Quantitative Content Analysis. International journal of environmental research and public health, 16(22), 4501.21 WHO. (2009). World Health Organization. Set of recommendations on the marketing of foods and non-alcoholic beverages to children. In: Prevention and control of noncommunicable diseases: implementation of the global strategy. Geneva: World Health Organization; November 2009. (https://www.who.int/publications/i/item/9789241500210).22 Santaliestra-Pasías, A.M., Rey-López, J.P. and Moreno Aznar, L.A. (2013). Obesity and sedentarism in children and adolescents: what should be done? Nutrición Hospitalaria, 5, 99-10423 Harris, J.L. and Bargh, J.A. (2009). Television viewing and unhealthy diet: implications for children and media interventions. Health Communication, 24(7), 660-67324 WHO. (2021) Implementing fiscal and pricing policies to promote healthy diets: a review of contextual factors. (https://www.who.int/publications/i/item/9789240035027).25 World Cancer Research Fund International (2019). Building momentum: lessons on implementing a robust front-of-pack food label. ( https://www.wcrf.org/wp-content/uploads/2021/03/PPA-Building-Momentum-2-WEB.pdf). 26 CLAS-COLANSA. Etiquetado Nutricional Frontal de Alimentos. (http://colansa.org/wp-content/uploads/2022/08/Policy-Brief.-Etiquetado-Frontal-Documento-de-referencia-para-decisores-1.pdf).27 Orzuna, I. and R. López. 2023. Rendimiento de la Nutri-Score y de las etiquetas de advertencia en la identificación del producto más saludable. Behanomics (1). (https://doi.org/10.55223/bej.1).28 Becker, M. W., Bello, N. M., Sundar, R. P., Peltier, C., and Bix, L. (2015). Front of pack labels enhance attention to nutrition information in novel and commercial brands. Food Policy, 56. (https://doi.org/10.1016/j.foodpol.2015.08.001).II SÉRIE-D — NÚMERO 18 ____________________________________________________________________________________________________________56

Descarregar páginas